Sell More.

Emotional Connection = More Sales.

Emotional connections happen when customers can envision a better life with your product. Create a better emotional connection and increase sales with a humanized marketing strategy and plan.

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How We Help You Sell More

Marketing Strategy & ROI

Humanized Strategic Marketing Plans

Long-term humanized marketing plans
Humanized marketing messaging training
Track customer listening metrics

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You can’t improve marketing ROI, if you can’t prove your marketing ROI.

You can’t improve marketing ROI,

if you can’t prove your marketing ROI.

Why is a Humanized Marketing Strategy & Plan Different?

100% Data-Driven Marketing Plan

Our humanized marketing strategy process starts with a research study to find out what your customers are struggling with and why they selected your product.

Discover Your Unfair Advantage

Through customer and employee brand perception analysis, we determine what you should focus on that sets you apart from others.

We Choose Simplicity Over Sophistication

Connecting better only happens when you are easy-to-understand. Our humanized marketing messaging process uses simplicity to increase relatability.

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Our humanized marketing strategy and plans include marketing metrics to track for all marketing activities not just some.

You can’t improve your Marketing Return on Investment (ROI), if you can’t prove your marketing ROI.

Set realistic marketing goals

We help you set realistic marketing goal estimates by including your average customer churn rate to ensure that you have a buffer in case you lose customers along the way.

Set goals using the bottom-up approach

We set our growth goals using a bottom-up approach instead of setting growth goals at a high level or a top-down approach.

Finally, you can track brand recognition

We use brand recognition surveys and brand mentions and Google trends to determine if branding campaigns are making a difference.

Track both micro and macro metrics

Our marketing strategies help you prove marketing ROI by including both micro metrics (eg. subscriber sign-ups) and macro metrics (eg. demo form fills, purchases).

marketing return on investment for software technology companies

Humanized Marketing Goals Strategy Services

Track all marketing activities to discover areas of improvement and ways to optimize what’s working.

Marketing Goals, Key Performance Indicators, Metrics & Tracking Plan

Unsure of what’s working and what’s not? Let’s make it easier to tie your marketing spend to your marketing and business goals.

Starting at $4,320

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Key Marketing Deliverables:

Business and marketing goals alignment
1-year marketing goals and metrics per marketing channel (calculated based on existing 3-year average data and conversion rates)
Lead generation goals (micro and macro conversions. An example of a macro conversion is a sales contact form fill and micro conversion is a subscriber form fill)
Brand awareness (market reach) goals
Conversions report (conversion rates per lead stage)
Marketing/sales goals scenario analysis

Bonus: Free marketing metrics tracking dashboard

Recommended Marketing Advisory Plan: ‘Nothing Basic’

Create a marketing strategy that's centered on buying humans (also known as your customers).

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STRATEGY FOR PROVING MARKETING RESULTS

Discover ways to track difficult to track marketing activities.

Proving the return on investment (ROI) for marketing activities can be difficult when activities cannot be directly attributed to a sale. Content marketing initiatives often tend to fall into this category. The key to creating an effective attribution process is to set the right goals from the start and track the right metrics based on those goals.

Use brand recognition surveys to determine if branding campaigns are making a difference.

Prove marketing ROI by tracking both micro metrics (eg. subscriber sign-ups) and macro metrics (eg. demo form fills)

Plan your goal estimates considering your average customer churn rate to ensure that you have a buffer.

Ensure that you ask and document how every potential customer heard about your business.

Try to set your growth goals using a bottom-up approach instead of setting growth goals at a high level or a top-down approach.

Track your online brand mentions using Google trends. An upwards trend denotes positive brand awareness.

Prove your marketing return without the need for a crystal ball.