You can’t improve your Marketing Return on Investment (ROI) if you can’t prove your marketing ROI.

You can’t improve marketing ROI, if you can’t prove your marketing ROI.

You can’t improve marketing ROI,

if you can’t prove your marketing ROI.

  • Set realistic marketing goals

We help you set realistic marketing goal estimates by including your average customer churn rate to ensure that you have a buffer in case you lose customers along the way.

  • Set goals using the bottom-up approach

We set our growth goals using a bottom-up approach instead of setting growth goals at a high level or a top-down approach.

  • Finally, you can track brand recognition

We use brand recognition surveys and brand mentions and Google trends to determine if branding campaigns are making a difference.

  • Track both micro and macro metrics

Our marketing strategies help you prove marketing ROI by including both micro metrics (eg. subscriber sign-ups) and macro metrics (eg. demo form fills, purchases).

marketing return on investment for software technology companies

Create a marketing strategy that's centered on buying humans (also known as your customers).

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STRATEGY FOR PROVING MARKETING RESULTS

Discover ways to track difficult to track marketing activities.

Proving the return on investment (ROI) for marketing activities can be difficult when activities cannot be directly attributed to a sale. Content marketing initiatives often tend to fall into this category. The key to creating an effective attribution process is to set the right goals from the start and track the right metrics based on those goals.

proving marketing return on investment (ROI) for tech companies
  • Use brand recognition surveys to determine if branding campaigns are making a difference.
  • Prove marketing ROI by tracking both micro metrics (eg. subscriber sign-ups) and macro metrics (eg. demo form fills)
  • Plan your goal estimates considering your average customer churn rate to ensure that you have a buffer.
  • Ensure that you ask and document how every potential customer heard about your business.
  • Try to set your growth goals using a bottom-up approach instead of setting growth goals at a high level or a top-down approach.
  • Track your online brand mentions using Google trends. An upwards trend denotes positive brand awareness.

Prove your marketing return without the need for a crystal ball.

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Discover humanized marketing for companies that sell to humans. Sorry! No bots allowed.

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EVERY MARKETING ACTIVITY COUNTS
Prove marketing ROI. Improve marketing ROI. Track all activities.
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