Here’s a little bit about me!
Hi, I’m Hellen Oti, founder, Humanized Brand & Content Strategist at Brisque.
Growing up as the middle child, I learned a very important marketing lesson – if you want to be noticed, you must stand out.
- How do brands stand out?
- How do they make their marketing more memorable?
It turns out that the formula is a little simpler than I initially thought. It’s no different from any human interaction that we have daily.
When we feel like we relate to someone, we feel connected to them.
Why I started Brisque: learning to make all marketing relatable
Working primarily in business-to-business technology marketing, I noticed that there was often a disconnect. Unlike consumer marketing, which was focused on relatability, in business marketing, we were focused on sounding professional.
The problem, though, was that it created mainly a “lifeless” and no-voice brand selling a product. Although the marketing could get new business, we were missing a big part of the marketing magic that makes a bigger difference because the marketing wasn’t focused on making the marketing enjoyable and relatable.
My thought was if I enjoy a company’s marketing to buy jeans, I should enjoy marketing when buying any business system.
So as a professional always looking to grow and learn, I started looking for resources to learn more about how we can be relatable in our marketing, even when selling to businesses.
I couldn’t find a single source focused on humanized marketing in a way that anyone could replicate.
I created Brisque as a resource for anyone wanting to learn how to make their marketing more humanized. I’m excited to have you on this learning journey together!
How can you make your marketing relatable? Book your free 15 minutes strategy review.
More facts about me:
- I have 12+ years of marketing experience, and in each marketing role, I built a team and process from scratch
- I grew up in Ghana, and I moved to the United States to pursue a business degree
- I love my expresso machine. It’s the only way to have coffee. Prove me wrong :)
- I enjoy hiking, dancing, experimental cooking, and learning new languages
- My crazy life idea is to create a society where we don’t need money to survive. Cool idea, right?
How can I help you with your content strategy?
Let’s create a solid plan as your Fractional CMO
I provide marketing leadership and direction as your Fractional CMO in a month-to-month engagement. We’ll work together to create a long and short-term marketing plan that helps you increase growth by connecting better with your target customers.
Note: Due to the dedication involved, I only work with (1-3 companies at a time).
Get a marketing fix consultation
A 90-minute 1:1 noncommittal paid consultation to dive deep into what you can do today to improve your marketing. I’ll leave you with five high-impact items to help you get started.
Work with me as your strategic marketing advisor
A month-to-month engagement to provide a marketing roadmap. Perfect for businesses with marketing teams (outsourced or in-house) or if you are the can-do startup founder who needs some direction.
Get a quick message review
Need a quick message review? I offer a free marketing message review (limit, one per business per month). Start here »
I’ll grade your brand message and give you two straightforward alternative versions. You can submit any brand message type: website headline messages, advertising messages, product messages, social promotions, core company messages, etc.
Be unapologetically human with your marketing!
Founder, Humanized Brand & Content Strategist,
P.S. I send exclusive-subscriber-only content to my email list each month. Subscribe here, I’d love to connect.
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