Hi, I’m Hellen Oti, founder, Humanized Brand & Content Strategist at Brisque.
Growing up as the middle child, I learned a very important marketing lesson – if you want to be noticed, you must stand out.
- How do brands stand out?
- How do they make their marketing more memorable?
It turns out that the formula is a little simpler than I initially thought. It’s no different from any human interaction that we have daily.
When we feel like we relate to someone, we feel connected to them.
Why I started Brisque: learning to make all marketing relatable
Working primarily in business-to-business technology marketing, I noticed that there was often a disconnect. Unlike consumer marketing, which was focused on relatability, in business marketing, we were focused on sounding professional.
The problem, though, was that it created mainly a “lifeless” and no-voice brand selling a product. Although the marketing could get new business, we were missing a big part of the marketing magic that makes a bigger difference because the marketing wasn’t focused on making the marketing enjoyable and relatable.
My thought was if I enjoy a company’s marketing to buy jeans, I should enjoy marketing when buying any business system.
So as a professional always looking to grow and learn, I started looking for resources to learn more about how we can be relatable in our marketing, even when selling to businesses.
I couldn’t find a single source focused on humanized marketing in a way that anyone could replicate.
I created Brisque as a resource for anyone wanting to learn how to make their marketing more humanized. I’m excited to have you on this learning journey together!
How can you make your marketing relatable? Book your free 15 minutes strategy review.