What is Humanized Marketing?

Connect Better With People.
Humanized Marketing is a way of increasing growth that focuses on building better connections with people by differentiating your brand or company with marketing that is memorable, relatable, easy to understand, and clearly articulates what’s unique about your business.
Why Do I Need Humanized
Marketing?
What are the Characteristics of a
Humanized Marketing Strategy?
How Do I Humanize
My Marketing?
Humanized marketing is more than simplifying your messages or using humor
It’s incredibly difficult to start humanizing your brand when your business has been in existence for a while. It’s not always easy to connect the dots or even determine where to start from when creating human-centric marketing.
We’ve created the steps. Here’s how.
Here is the 8-step approach to humanizing your brand



Humanized Marketing Messaging Tips:
Use our marketing message storytelling format as a reminder:
“If you don’t tell me [who] why, then I won’t care how, and I won’t want to do what you want me to.”
- Use simple language – No MBA papers or Ph.D. thesis, please!
- Avoid industry jargons and technical language
- Show off your brand’s personality – choose to use humor or not, but be relatable
- Share stories whenever possible
- Showcase the people in your organization

What’s the Difference Between Personalization in Marketing and Humanized Marketing?
Personalization without humanization may not create a connected experience.
Personalization involves creating a tailored marketing experience for each person. It can be general or it can be specific to each user. For example, if you visit a website and the website greets you by name, that’s a form of personalization.
Humanization can create a connected experience, even without personalization
Humanization, on the other hand, focuses on the type of emotion or reaction that you’d like to receive from a person once they see your personalized message. Essentially, personalization and humanization can work together to deliver a more connected experience effectively.
Personalization and humanization can work together to deliver a more connected experience effectively.