Humanized Marketing Messaging Tips:
Use our marketing message storytelling format as a reminder:
“If you don’t tell me [who] why, then I won’t care how, and I won’t want to do what you want me to.”
- Use simple language – No MBA papers or Ph.D. thesis, please!
- Avoid industry jargons and technical language
- Show off your brand’s personality – choose to use humor or not, but be relatable
- Share stories whenever possible
- Showcase the people in your organization