What is Humanized Marketing?
Why Do I Need Humanized Marketing?
What are the Characteristics of a
Humanized Marketing Strategy?
Also, you don’t have to be funny.
Although we’d love that.
Humanized Marketing Messaging Tips:
Use our marketing message storytelling format as a reminder:
“If you don’t tell me [who] why, then I won’t care how, and I won’t want to do what you want me to.”
- Use simple language – No MBA papers or Ph.D. thesis, please!
- Avoid industry jargons and technical language
- Show off your brand’s personality – choose to use humor or not, but be relatable
- Share stories whenever possible
- Showcase the people in your organization
What’s the Difference Between Personalization in Marketing and Humanized Marketing?
Personalization without humanization may not create a connected experience.
Personalization involves creating a tailored marketing experience for each person. It can be general or it can be specific to each user. For example, if you visit a website and the website greets you by name, that’s a form of personalization.
Humanization can create a connected experience, even without personalization
Humanization, on the other hand, focuses on the type of emotion or reaction that you’d like to receive from a person once they see your personalized message. Essentially, personalization and humanization can work together to deliver a more connected experience effectively.
Personalization and humanization can work together to deliver a more connected experience.