What is Humanized Marketing?

what is humanized marketing how do you build a human brand-brisque

Why Do I Need Humanized
Marketing?

What are the Characteristics of a
Humanized Marketing Strategy?

Also, you don’t have to be funny.

Although we’d love that.

So, how do I humanize my brand?

Here are the three pillars of humanized marketing (LED)

Listen

Do you understand the everyday challenges that your customer faces?

Empathize

Can you describe the effects of your customer’s pain and do you sound like them?

Dream

Can you use storytelling to help customers envision a better future?

8 Steps to humanizing your brand

humanized marketing - human centered marketing1
human side of marketing

Humanized Marketing Messaging Tips:

Use our marketing message storytelling format as a reminder:
“If you don’t tell me [who] why, then I won’t care how, and I won’t want to do what you want me to.”

  • Use simple language – No MBA papers or Ph.D. thesis, please!
  • Avoid industry jargons and technical language
  • Show off your brand’s personality – choose to use humor or not, but be relatable
  • Share stories whenever possible
  • Showcase the people in your organization
human branding in marketing - human psychology in marketing

What’s the Difference Between Personalization in Marketing and Humanized Marketing?

Personalization without humanization may not create a connected experience.

Personalization involves creating a tailored marketing experience for each person. It can be general or it can be specific to each user. For example, if you visit a website and the website greets you by name, that’s a form of personalization.

Humanization can create a connected experience, even without personalization

Humanization, on the other hand, focuses on the type of emotion or reaction that you’d like to receive from a person once they see your personalized message. Essentially, personalization and humanization can work together to deliver a more connected experience effectively.

Personalization and humanization can work together to deliver a more connected experience effectively.

Here are answers to some of the questions that you might have about humanized marketing.

Every industry is only as boring as the people that say it’s boring. Even if you are from an industry that doesn’t allow for informality, you can still aim to sound more relatable and easier to understand, while showcasing what’s unique about your business. Remember humanized marketing is about creating better connections.

How funny a joke is, lies in the humor of the listener (see what we did there?) Yes, humor is great, but being relatable is what’s important. Even if you are not funny, but your audience can easily relate to your messages, you’ve done your job! You create relatable marketing by focusing on your target customer’s challenges.

That’s because humanized marketing is more than marketing message simplification. First, you have to identify what you want to be known for and then use the simplified messages to communicate that. Additionally, to connect, your audience has to feel like you relate to their pain.

Cha-ching! If no one is trying to humanize their brand, then you are bound to stand out and be memorable.

Humanized brand building is only for Business to Consumer (B2C) companies if you are selling to robots as a Business to Business (B2B) company. If yes, press-on captain! Seriously, humanized marketing is for everyone.

Ready to Give Your Marketing a Human Touch?