Get a Humanized Brand Strategist on Your Team!
Drop-in
- 1 hour strategy advisory call, marketing message review or marketing campaign planning
- Marketing Deliverables:
- Key findings and action steps assessment for each strategy advisory call
Nothing Basic
- Marketing Deliverables:
- 3-Month Humanized Marketing Roadmap
- Brisque SWOP analysis – Strengths, Weaknesses, Opportunities & Possibilities
- Key findings and action steps assessment
- KPI monitoring and improvement audits
- 4 hours of strategy advisory calls, marketing message review or marketing campaign planning every month
Plus is More
- Marketing Deliverables:
- Everything included in the ‘Nothing Basic Plan’ plus:
- Humanized brand differentiation strategy and company story
- Humanized high level company & product message
- Marketing Persona Development
- 6 hours of strategy advisory calls, marketing message review or marketing campaign planning every month
Platinum is Gold
- Marketing Deliverables:
- Everything included in the ‘Plus is More Plan’ plus:
- Customized humanized marketing messaging team training
- Humanized Customer Journey Mapping
- Customized humanized marketing workshop
- 8 hours of strategy advisory calls, marketing message review or marketing campaign planning every month
* All plans require a 3-month commitment. Plans are billed monthly.
Why? Because marketing results don’t happen overnight, as much as we all wish it did.
Humanized Marketing Planning Services
No Cookie-Cutter Marketing Strategies in Our Jar!
We get it! You are busy juggling many marketing activities. Can you take a step back, take a second look and improve the strategic direction of your marketing? We provide easy-to-implement marketing plans fueled by 100% human connection-driven strategies based on data.
What do you want to be known for? What’s your unfair advantage? Let’s create a strategy that helps you stand out.
Key Marketing Deliverables:
- Humanized Brand Story, Vision & Mission
- Humanized Brand Core Message – brand pillars
- Unique Brand Identifier – brand voice, tone & unique association
- Unique Value Proposition & Positioning
- Customer journey and marketing persona analysis with elevator pitches
- Market research – competitor analysis, customer research
- Preliminary keyword research to help with targeting. Not the same as a full SEO strategy
- Brand perception tracking KPIs and suggested process
- Brand awareness strategy – ways to showcase your unique brand identifier
Bonus: Marketing channel strategy overview
Bonus: Marketing campaign ideas
Recommended Marketing Advisory Plan: ‘Nothing Basic’
Track all marketing activities to discover areas of improvement and ways to optimize what’s working.
Key Marketing Deliverables:
- Business and marketing goals alignment
- 1-year marketing goals and metrics per marketing channel (calculated based on existing 3-year average data and conversion rates)
- Lead generation goals (micro and macro conversions. An example of a macro conversion is a sales contact form fill and micro conversion is a subscriber form fill)
- Brand awareness (market reach) goals
- Conversions report (conversion rates per lead stage)
- Marketing/sales goals scenario analysis
Bonus: Free marketing metrics tracking dashboard
Recommended Marketing Advisory Plan: ‘Nothing Basic’
Design a lead nurturing process and strategy that’s focused on your customer’s challenges.
Key Marketing Deliverables:
- Marketing to Sales process and customer journey mapping
- Automated lead distribution plan
- Automated lead follow up plan – plan will include 3 sample follow up implementations
- Lead scoring strategy
- Technology enhancement recommendations and tracking
- Lead nurturing tracking metrics
- Marketing to sales process mapping
- Lead nurture strategy for existing leads
- Define top 3 marketing personas using customer segmentation (A, B, C analysis to determine customers with the highest lifetime value)
Bonus: 1- hour Marketing automation system implementation run through
Recommended Marketing Advisory Plan: ‘Plus is More’
Connect your content strategy to your SEO strategy to connect and convert.
Key Marketing Deliverables:
- Content audit and gap analysis
- Keyword research
- Marketing channel assessment
- Primary SEO targets
- Secondary SEO targets
- Primary anchor page strategy
- Customer journey mapping
- Sample blogging calendar
- Content format recommendations
- Low hanging fruit SEO targets
- Link building recommendations – actual link building not included
Bonus: Marketing campaign recommendations and content formats
Recommended Marketing Advisory Plan: ‘Plus is More’
Let’s build a go-to-market strategy for pre and post product launch.
Key Marketing Deliverables:
- Humanized Brand Messaging/Storytelling and Brand Differentiation Strategy and Implementation Plan. View deliverables »
- Market analysis – market research and competitor analysis
- Solution pitch deck
- Core Messaging per feature – problem & solution
- Prelaunch marketing plan
- Post-launch marketing plan
- Early user acquisition strategy
Bonus: Marketing campaign recommendations
Recommended Marketing Advisory Plan: ‘Plus is More’
Let’s create a website strategy and plan to connect, convert and sell more.
Key Marketing Deliverables:
- High-level humanized marketing messaging
- Page by page website conversion optimization analysis
- Website wireframing – missing pages/ideas strategy
- Keywords and trend research
- Website funnel analysis – where are the gaps in the website?
- On-page SEO recommendations
- Conversion optimization strategy – including new content development recommendations
- Website conversion optimization tracking metrics
Bonus: Content marketing recommendations
Recommended Marketing Advisory Plan: ‘Plus is More’
It pays to get visibility into all marketing areas. It’s even better when it’s all tied to your overarching business goals. Let’s connect all your activities.
Key Marketing Deliverables:
- Humanized Brand Messaging/Storytelling and Brand Differentiation Strategy and Implementation Plan. View deliverables »
- Marketing Goals, Key Performance Indicators, Metrics & Tracking Plan. View deliverables »
- Humanized Sales Process Automation & Lead Nurturing Plan. View deliverables »
- Humanized Content and Search Engine Optimization (SEO) Strategy and Plan. View deliverables »
- Humanized Website Optimization Strategy & Plan View deliverables »
- Marketing Channel Strategy and Plan for all relevant marketing channels
Bonus: Marketing campaign recommendations
Recommended Marketing Advisory Plan: ‘Platinum is Gold’
100%
Data-Driven Marketing
No gut-feeling decisions!
#1
Focus on Your Target
It’s all about the humans buying right?
750+
Robot to Human Translations
Kick out the Zombie Messaging!
Who Should Sign Up?
- We don’t have a long-term marketing plan
We are running a lot of marketing activities but we don’t have a cohesive long-term marketing plan that elevates our brand.
We have a lot of cold outreach marketing activities
We are doing a lot of cold outreach at the moment. We don’t have a marketing process that brings us leads continuously.


We don’t have a lead nurturing process
We are getting a lot of leads but we don’t know how to nurture the leads to build deeper connections if they are not ready to buy today.
- We have difficulty simplifying our technical products
We have a very technical product or process and sometimes it’s not so easy to make our marketing simple to understand.
Humanized Marketing for Every Business Size.
We Help You
Let’s Get Started!
Start Connecting Better.
Discover more information about the Brisque humanized marketing process and plans.