BRISQUE MARKETING-FIX CONSULTATION
Stuck? Need a second look? Schedule a marketing fix consultation.
Diagnose your marketing challenge
Get hands-on marketing direction
Create an action plan to fix issues
Or schedule 15-mins Q&A
BRISQUE MARKETING ADVISOR PACKAGE
Get all your marketing questions answered with just a simple email.
Unlimited marketing direction
24-hour response guarantee*
BRISQUE MARKETING STRATEGY DEVELOPMENT
Done-for-you growth marketing strategy with an easy to follow tactical plan.
Marketing strategy development for any marketing channel
Business and marketing goals alignment
Marketing team training & resource recommendations
Humanized brand voice, messaging and story development
Repeatable marketing process development
*Weekends are not included
Do you have additional questions? Click here to book a 15-mins Q&A call to discuss.
Do you need something not listed? Just ask!
Clarify your message.
Brand Story, Vision & Mission
Brand core message – brand pillars
Unique Value Proposition & Positioning
Brand voice, tone & unique association
Customer journey mapping with top 3 marketing personas
Market research – competitor analysis, customer research
Brand perception analysis
Brand awareness strategy
Marketing channel strategy
Marketing campaign development
Marketing to sales process and customer journey mapping
Make a splash.
Build an active waitlist.
New target market analysis
Product feature elevator pitches
Prelaunch marketing plan
Post launch marketing plan
Early user acquisition strategy
Attract the right audience. Connect and sell more.
Website visitor engagement journey mapping
Website conversion optimization
New website wire framing & strategy
Website funnel analysis – where are the website gaps?
Website SEO plan and strategy
Discover ways to improve. Do more of what’s working.
Top 5 marketing key performance indicators (KPIs) & metrics
Lead generation goals (micro and macro conversions)
Brand awareness (market reach) goals
Conversions report (conversion rates per lead stage)
Marketing/sales goals scenario analysis
Automate repeat tasks. Increase engagement.
Marketing-Sales process & customer journey mapping
Automated lead distribution plan
Top 3 marketing personas using customer ABC analysis
Automated lead follow-up plan
Lead scoring strategy
Lead nurturing tracking metrics
Marketing to sales process mapping
Lead nurture strategy for existing leads
Use your SEO strategy to connect and convert.
Content audit and gap analysis
Marketing channel assessment
Primary SEO targets
Secondary SEO targets
Anchor page strategy
Link building recommendations
Customer journey mapping
Sample blogging calendar
Content format recommendations
Pre-session market research not limited to:
Session details (based on your specific needs):
Post-call market research
You get affordable access to marketing leadership, direction, and support by working with me as your marketing advisor or fractional CMO.
The truth is, to create a sustainable long-term marketing process, you need to be able to connect all aspects of your marketing into one cohesive unit.
Then, your marketing also has to attract and connect with the right audience. I teach you how to stand out—make your message straightforward and relatable to build a community of super fans.
You’ll work directly with Hellen. The Brisque team assists as needed with strategy creation and research, but I approve all final ideas and plans.
I conduct all 1:1 strategy, training, or coaching support sessions.
I am passionate about moving companies from no inbound leads to growing exponentially without advertising.
What makes that possible?
It comes down to having a straightforward message, a repeatable process, and identifying your unique way of relating to customers.
I call it humanized marketing, but it’s just interacting with customers as a person, not as a “corporation.”
With over 12 years of marketing leadership experience, I started my career in business technology and software (SaaS) marketing and now work with different industries and businesses of all sizes.
Though I must admit, my heart is with startups, and I love rooting for growing small to midsize businesses.
Grow Organically. Connect Better.
Humanized Marketing is a way of increasing organic growth by building better connections with customers using marketing that’s memorable, relatable, easy-to-understand, and differentiates you from others.
To ensure flexibility, you are not locked into a long-term contract. The fee is a month-to-month fee, and you can cancel anytime.
Please note that if you cancel your services mid-month, your service cancellation will start at the beginning of the following month.
We’ll use the remaining time to wrap up and ensure there is a proper handoff.
You can request a refund for any unused services you’ve already paid for within 60-days. You also have the option of rolling over to the following month.
For example, if you sign up for the marketing advisory plan but happen to be away on vacation for that month, you can request a full refund or ask to roll over to the next month.
Book a 15-minute discovery call with me.
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