Get a Humanized Brand Strategist on Your Team!

• Human Brand Strategy/Story
• Humanized Marketing-to-Sales Process & Lead Nurturing Automation Plan & Strategy
• Humanized Content Marketing Strategy
• Humanized Pay Per Click Advertising Strategy
• Humanized Search Engine Optimization Strategy
• Humanized Video Marketing Strategy
• Humanized Email Marketing Plan & Strategy
• Humanized Social Media & Audience Connection Strategy
• Humanized Direct Outreach Strategy – events, speaking, media, podcasts, direct mail
• Humanized Website Conversion Optimization And Engagement Plan
• Marketing Innovation Plan
• Humanized New Product Go-to-Market Plan & Strategy
• New Product Naming and Brand Positioning Plan & Strategy

Increase growth. Differentiate Your Brand. Connect Better.

Humanized Marketing is a way of increasing growth that focuses on building better connections with people by differentiating your brand or company with marketing that is memorable, relatable, easy to understand, and clearly articulates what’s unique about your business.

With a human-centered marketing approach, you can connect with your core audience of people that buy into why you exist as a company. In turn, creating a community of die-hard brand ambassadors who spread the message.

Helps Your Audience Relate to You

When your marketing is relatable, people can easily envision how your product will enhance their lives.

Makes You Easier to Understand

A human touch to marketing helps you simplify your messages. In most cases, you don’t get a do-over if a customer finds it difficult to understand why your product is needed. They just move on to the next provider.

Become a Living-Breathing Entity

Being human in your marketing transforms your company from a distant entity to a living breathing company with people. People prefer to connect with other people and not companies.

• We empower your team to become humanized marketers

We serve as an extension to your team and also a way to always get an outside perspective.

• We focus on high-level strategic marketing and rely on your team for execution

Essentially, it’s almost impossible to help you make your company’s marketing and brand more memorable, relatable, easy-to-understand, and more human without a marketing team.

• We provide an unbiased brand differentiation strategy 

As part of the Brisque brand differentiation process, we conduct research with your customers to ensure that you are creating the brand perception that you’d like to create in the marketplace. Then based on this data, we create a brand differentiation strategy that’s focused on why your customers stay with you.

• Give your team access to humanized marketing training

As a platinum plan member, your team will also gain access to humanized marketing training. This elevates your team’s current activities by moving away from solution-focused marketing to marketing that’s focused on connecting with prospects and customers based on their current challenges.

• Get humanized marketing strategy and messaging reviews whenever you need it

Often when you know your product or industry quite well, it’s very easy to start looking and sounding like your competitor. With the Brisque Humanized Marketing Strategist Plans, you now have a way to always ensure that your marketing messages and strategies are relatable to everyone.

Simple reason: marketing takes time and dedication.

Our 3-month minimum commitment policy allows us to ensure that we can work with you in a reasonable time frame to deliver all marketing deliverables.

Our plans are created to have a lot of value and as a result, many of the plan marketing deliverables take some time to complete.

Additionally, we strongly recommend that businesses stick to their marketing plan for the long-term since marketing activities are not short-term commitments.

The 3-month commitment is a minimum. Strategic marketing planning is a continuous process that requires refinement and is needed well beyond three months.

• Pre-call market research not limited to:
  • Content, brand, and messaging audit
  • Competitor research and analysis
  • Keyword and trend research
  • Ideation process
• Providing guidance for marketing teams
• One-hour virtual humanized marketing strategy session in any marketing area:
  • Marketing strategy review
  • Marketing KPI analysis
  • Marketing campaign idea brainstorming
  • Marketing campaign performance review
  • Marketing message review
  • Brand audit review
• Post-call market research
  • Information analysis
  • Additional market research based on information received
  • Additional keyword research if needed

Deliverable:

Key finding analysis document with recommended action steps