Big budgets don’t create great ideas. You do!
Create out-of-the-box marketing ideas on a budget.

LOW MARKETING BUGET OPTIMIZATION STRATEGY

out of the box marketing ideas for software companies

A low budget should not mean limited thinking.

The cardinal sin of having a low marketing budget is creativity limitation. You need to prioritize but you shouldn’t let that affect your ability to think outside-the-box.

Here are some ideas on how to create low-cost marketing strategies.

  • Create a list of top impactful things you would do if you had an unlimited budget.
  • Execute ideas that show good promise by thinking of creative, cost-effective ways to achieve the same goal.
  • Evaluate ideas at first based on their merit instead of the potential budgetary requirements.
  • Find marketing channels that are working and amplify those efforts instead of multiplying efforts across multiple channels.
  • Leverage free relationships. Use customers and partner evangelists instead of paid influencers.
  • Identify an industry niche that majority of your customers fall into and dominate that niche with your spend.

Creativity is free. Do more with less.

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  • Create a list of top impactful things you would do if you had an unlimited budget.
  • Execute ideas that show good promise by thinking of creative, cost-effective ways to achieve the same goal.
  • Evaluate ideas at first based on their merit instead of the potential budgetary requirements.
  • Leverage free relationships. Use customers and partner evangelists instead of paid influencers.
  • Identify an industry niche that majority of your customers fall into and dominate that niche with your spend.
  • Find marketing channels that are working and amplify those efforts instead of multiplying efforts across multiple channels.

Creativity is free. Do more with less.

Get Started
Get Started