Don’t have a documented marketing strategy & plan? We’ve got you.
Do you need something not listed? Just ask!
Brand Story, Vision & Mission
Brand core message – brand pillars
Unique Value Proposition & Positioning
Brand voice, tone & unique association
Customer journey mapping with top 3 marketing personas
Market research – competitor analysis, customer research
Brand perception analysis
Brand awareness strategy
Marketing channel strategy
Marketing campaign development
Marketing to sales process and customer journey mapping
- Content and SEO strategy
- Product core marketing message
New target market analysis
Product feature elevator pitches
Prelaunch marketing plan
Post launch marketing plan
Early user acquisition strategy
- Humanized marketing message
Website visitor engagement journey mapping
Website conversion optimization
New website wire framing & strategy
Website funnel analysis – where are the website gaps?
Website SEO plan and strategy
Marketing Goals, KPIs, & Metrics Tracking
Discover ways to improve. Do more of what’s working.
Business and marketing goals alignment
Top 5 marketing key performance indicators (KPIs) & metrics
Lead generation goals (micro and macro conversions)
Brand awareness (market reach) goals
Conversions report (conversion rates per lead stage)
Marketing/sales goals scenario analysis
Marketing Process Automation & Lead Nurturing
Automate repeat tasks. Increase engagement.
Marketing-Sales process & customer journey mapping
Automated lead distribution plan
Top 3 marketing personas using customer ABC analysis
Automated lead follow-up plan
Lead scoring strategy
- Ways to improve your marketing automation system use
Lead nurturing tracking metrics
Marketing to sales process mapping
Lead nurture strategy for existing leads
Content audit and gap analysis
- Keyword research
Marketing channel assessment
Primary SEO targets
Secondary SEO targets
Anchor page strategy
Link building recommendations
Customer journey mapping
Sample blogging calendar
Content format recommendations
One simple price. Cancel Anytime.
Work directly with Brisque founder and straightforward Marketing Strategist Hellen Oti.
BRISQUE MARKETING-FIX CONSULTATION
$85 / Consult
Stuck? Need a second look? Schedule a marketing fix consultation.
1 hour marketing strategy deep dive
Diagnose your marketing challenge
Get hands-on marketing direction
Complimentary 30-60-90 plan
Or schedule 15-mins Q&A
BRISQUE MARKETING ADVISOR PACKAGE
$450 / Month
Get all your marketing questions answered with just a simple email.
Unlimited questions
Unlimited troubleshooting
Unlimited marketing direction
24-hour response guarantee*
Or schedule 15-mins Q&A
BRISQUE MARKETING STRATEGY DEVELOPMENT
$2,500 / Strategy
Done-for-you growth marketing strategy with an easy to follow tactical plan.
Marketing strategy development for any marketing channel
Business and marketing goals alignment
Marketing team training & resource recommendations
Humanized brand voice, messaging and story development
Repeatable marketing process development
Or schedule 15-mins Q&A
*Weekends are not included
Do you have additional questions? Click here to book a 15-mins Q&A call to discuss.
Got Questions? We have the answers!
Pre-session market research not limited to:
- Content, brand, or marketing channel audit
- Competitor research and analysis
- Keyword and trend research
- Ideation process
Session details (based on your specific needs):
- One-hour virtual marketing strategy session in any marketing area
- Marketing strategy or development advisory
- Marketing strategy or campaign review
- Providing marketing execution guidance and training for marketing teams
Post-call market research
- Information analysis
- Additional market research based on information received
- Additional keyword research if needed
Deliverable:
- Key finding analysis with recommended action steps
- KPI improvement steps (if applicable)
You get affordable access to marketing leadership, direction, and support by working with me as your marketing advisor or fractional CMO.
The truth is, to create a sustainable long-term marketing process, you need to be able to connect all aspects of your marketing into one cohesive unit.
Then, your marketing also has to attract and connect with the right audience. I teach you how to stand out—make your message straightforward and relatable to build a community of super fans.
You’ll work directly with Hellen. The Brisque team assists as needed with strategy creation and research, but I approve all final ideas and plans.
I conduct all 1:1 strategy, training, or coaching support sessions.
I am passionate about moving companies from no inbound leads to growing exponentially without advertising.
What makes that possible?
It comes down to having a straightforward message, a repeatable process, and identifying your unique way of relating to customers.
I call it humanized marketing, but it’s just interacting with customers as a person, not as a “corporation.”
With over 12 years of marketing leadership experience, I started my career in business technology and software (SaaS) marketing and now work with different industries and businesses of all sizes.
Though I must admit, my heart is with startups, and I love rooting for growing small to midsize businesses.
Grow Organically. Connect Better.
Humanized Marketing is a way of increasing organic growth by building better connections with customers using marketing that’s memorable, relatable, easy-to-understand, and differentiates you from others.
- Drive organic growth by connecting with more customer super fans who love to recommend your product
- Stand out by embracing your unfair advantage
- Become more relatable to your target customers
- Be straightforward with your messaging and easier to understand
- Connect better with customers by letting them in and making them feel like you know them too
- Transform your product from a nice-to-have to a must-have
To ensure flexibility, you are not locked into a long-term contract. The fee is a month-to-month fee, and you can cancel anytime.
Please note that if you cancel your services mid-month, your service cancellation will start at the beginning of the following month.
We’ll use the remaining time to wrap up and ensure there is a proper handoff.
You can request a refund for any unused services you’ve already paid for within 60-days. You also have the option of rolling over to the following month.
For example, if you sign up for the marketing advisory plan but happen to be away on vacation for that month, you can request a full refund or ask to roll over to the next month.
