According to the world economic forum, by 2025, 85 million jobs will be replaced by artificial intelligence and robots.

Back when I worked primarily in the software industry, there was always a scare regarding artificial intelligence technological advancements. There was the fear there would be a point when artificial intelligence and robots would replace most human jobs, leaving a lot of skilled workers out of work. The good news is as AI displaces jobs, it also creates jobs, with an estimated 97 million jobs created because of the use of algorithms.

In the marketing world, automated content writing is one of the most remarkable advancements in artificial intelligence. Today, many artificial intelligence content writing tools boast of doing an excellent job as any human writer.

As with any new technology, there are skeptics, and there are those adopting the technology to help increase content production speed.

Here are a few common questions when using artificial intelligence for content writing that I’ll attempt to answer in this article:

  1. What is AI content writing?
  2. Which AI tool is best for content writing?
  3. How does AI writing software work?
  4. How do AI content tools affect your SEO? Is there a negative impact?
  5. Is it wise to replace human content writers with AI content generator software?

1. What is AI content writing?

Artificial intelligence (AI) content writing is the concept of using AI content creation software to generate content. The content can be in the form of articles, landing pages, or marketing messages. The AI content generator uses machine learning or programs that learn to perform human tasks to produce phrases and sentences based on a given topic or keyword.


2. Which AI tool is best for content writing?

If you are starting to investigate AI tools for content writing, it’s normal for you to want to know which ones work the best. There are quite a few review articles to check out. I’ll focus this blog on what you should look for when selecting an AI text generator tool instead of the specific tools.

Here are a few things to consider when selecting your AI text generator:

Know what you’d like to do with an AI tool

Firstly, I believe it’s essential to get a sense of what features or functionality you’d like your AI content generator tool to have. For example, some tools are better suited for article writing, while others might be better at copywriting or both. Just know what your goals are.

Test a few different AI tools with the same topic

The easiest way to know if you’ve found the AI content creation software you’d like to use is to test them. Luckily most AI content generators offer free trials to try your hands at creating content before deciding to pay for a subscription.

For instance, if you are writing an article about how to create a business plan, you could try different AI text tools to see which one covers the basics.

Check content with plagiarizing tool

You can also use a plagiarizing tool like Grammarly to cross-check the content. A plagiarizing tool can help you identify generalized content you need to update manually. The system that provides the most original content would be the easiest to work with since you don’t have to edit as much.


3. How does AI writing software work?

Artificial intelligence writing software works in a way where you simply insert your keyword or topic, and the software generates articles based on the information offered. Of course, the more detailed you are with the information, the better the content produced will be.

I tried out the steps using the AI text generator tool: Hypotenuse AI.

example ai text generator hypotenuseai

The AI text generator I used has a few different types to select from product descriptions, blog posts, marketing copy, and image generation.

examples of content types by an ai content generator tool

In my test, I wanted to create an article on how to write a marketing plan. So, I inserted “marketing plan” as my keywords.

Here are the results:

blog outline example from ai text writing software

I must say that I was impressed with the outline of the blog post. The six steps are indeed six steps that you could take the create a marketing plan.


The part that is lacking for me is the details. You can tell the article has a lot of fluff or general content. The text comes from a computer program, so it’s challenging to have real-life examples for each point. That’s where you would come in and add to it.

How do I feel about using an AI text generator for my blog writing?

Through my AI testing experience, I didn’t mind the outline component. It gives you structure. Depending on the type of writer’s block you face, sometimes creating the elements of an article can be a bit challenging.

However, everyone is different.

For me, the most extensive writer’s block I face is often not the inability to create a structure for my articles but rather how to have a unique take on something. So, unfortunately, this text writing tool can’t help me with that. I love to think of ways to bring my viewpoint into whatever I write in a practical and valuable way. Therefore, the writer’s block I face is not a general sense of not knowing what to write but rather how to ensure there’s a different perspective. Once I get a sense of that perspective, writing content is often much easier.

My take is that I could find this AI text generator helpful for creating foundational content such as definition pages or articles. It could also help when you are generating product descriptions for multiple products and you get to that point when your brain is starting to turn to mush. When I worked on product description projects in the past, it was quite brutal, especially when describing products that are quite similar in an exciting way.


4. How do AI content tools affect your SEO? Is there a negative impact?

Arguably, the most significant debate regarding AI content tools is whether there is a negative or positive impact on your search engine optimization goals. The question we all have is if you use AI content generators for your content, how do search engines like Google view it?

As with most questions related to content processing with search engines, we cannot say for sure if your AI-generated content will affect your search visibility negatively. What we do know is that Google, in its recent People-first content update announcement, talked about how it’s working harder to make search more human and useful.

In the update, Google mentioned a few questions to answer when creating content with a people-first approach:

  • Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise from having actually used a product or service or visiting a place)?
  • Does your site have a primary purpose or focus?
  • After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?

Looking at the questions above, we can tell that if you were to use the AI text-generated content without any modifications, it might not meet the criteria, especially when demonstrating first-hand expertise and depth of knowledge. So, essentially, the potential downside of using an AI text-generating platform is that your content might not be as helpful.

There could be a keyword optimization benefit

On the other hand, because AI content software capitalizes on the keywords or topics that you provide, they might be able to ensure that your keyword is well optimized or utilized throughout a document in a way that a human could miss. However, because a human isn’t writing, the system may fail to use alternatives to the keywords or key phrases, which is how we naturally write. So, once again, we may fail to create the people-first approach we need to produce humanly helpful content.

You could have keyword stuffing

Using an automated content generator system could, in turn, make your content sound very robotic and not like most of us write or speak naturally. Furthermore, if the keywords tend to appear like you are keyword stuffing, then conceptually, it could affect your website SEO since that’s considered a black hat SEO technique.

Your content might not be unique

Suppose your content is so general that it’s like what’s found on the internet because it’s machine-generated; it might not also help your search visibility. Search engines prioritize original content that answers users’ questions in a more targeted way. A search engine might not show your blog that covers the same thing as another on the first page.


5. Is it wise to replace human content writers with AI content generator software?

With all that said, I believe the question that we are looking to answer is if it’s worth replacing human content writers with AI text generator software.

The short answer is no.

However, it doesn’t mean that AI content writing tools don’t have their merit. On the contrary, its basic functionality can serve as a way for content strategists and managers to spend more time reviewing content and less time creating outlines.

AI content generators are also beneficial for foundational content or anchor pages. These are foundational pages that answer questions like what is? Why do I need this? How do I do this, etc.? These pages, while necessary, often have basic information. Since the information is basic, artificial intelligence content writing tools can help create a baseline. Then, you can edit that baseline to create the final version of your foundational content.

Artificial intelligence content writing tools add to human intelligence but are not a replacement.

The great news is when in doubt, you can always use our free message review service to get a human check on your marketing copy.

Learn more here».

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About the Author: Hellen Oti

For the past 10 years, I've been helping businesses build powerful brands and repeatable marketing processes by focusing on connecting better with customers. I started Brisque to help businesses grow organically with humanized marketing. My superpower is seeing the possibilities with your business and helping you discover how to stand out and connect with your core customers. When I’m not at work, you'll find me breaking out a random dance move, hiking, reading, traveling, fictional and non-fictional writing. I am also an experimental chef whose experiments sometimes go terribly wrong. My motto for these experiments: “eat if you dare!”