Straightforward Marketing with Hellen Oti
The Practical Marketing Blog
8 Unusual Ways to Validate Your Idea (Without a Survey)
Because real validation doesn’t come from opinions. It comes from behavior.
Who’s in Your Funnel? The 3 Customer Types Every Startup Should Know
What Netflix taught me about free riders, fence sitters, and true believers
Why I stopped caring about lead magnets and why you (probably) should too!
A sale, no matter how small, is better than a marketing-qualified lead.
Is it worth using an AI writing tool for your content?
The simple answer: you might not want to fire your content writer just yet.
Overthinking? These startup business planning tips help you get unstuck
Use these planning tips to go from idea to execution in no time
How to Calculate a Loss on a Long Sales Cycle
If you work on a long or complex B2B sales process, this math helps you decide when to double down and when to walk away
12 Rules of Brand Differentiation [Infographic]
Violate these simple brand differentiation rules at the risk of blending in.
How to Create a Lead Scoring Model & Grading System
Here’s all you need to know about creating a lead scoring model, lead grading, and lead rating
Low Budget Marketing – How to Get Scrappy [Infographic]
Only your imagination limits a zero-marketing budget.
8 Things to Know When Building a Marketing Process
Here are a few lessons that I learned from building marketing processes.
How to Not Sell Your Products
Get your customers to do all the selling for you as brand ambassadors
How to Figure Out the Type of Marketing Challenge You Have
Here are the four types of marketing challenges that you face today and how to overcome them.
Ready to Go Beyond Word-of-Mouth Marketing? Here’s What to Do Next
7 tips to get you started with creating a marketing strategy and process beyond word of mouth marketing
Brand Strategy vs. Marketing Strategy vs. Marketing Activity: What Is The Difference?
Here are three essentials to remember
The Real Reason Why You Are Not Building a Scalable Marketing Process
Hint: It's not because you are not doing enough
How to Create a Marketing Roadmap
Do you know where you are headed?
Marketing Innovations to be thankful for
This Thanksgiving, we put a list of our top marketing innovations that we are grateful for.
7 Signs of Zombie Marketing to Avoid
Ghosting your marketing is the only thing that’s scarier than Zombie marketing.
[Free Template] How to Measure & Score Your Brand Perception
Are you in for a shock? Your brand may need a reality check.
Creative Ways to Track Branding Campaign Success
Why are branding campaigns often difficult to track?
How to Evaluate Creative Marketing Strategies or Ideas
How do you create a process that allows for continuous innovation and creative marketing strategies and ideas?
How to Calculate Leads Needed to Meet Your Sales Goals
To meet your sales goals, you need to know how many leads to generate. No guesswork. Here's how to calculate the leads you'd need.
[Video] Human vs. Robot: Episode 4 – Cloud Haven – A Humanized Marketing Messaging Series
How do you make your cloud hosting marketing message sound less robotic, exciting, and relatable?
Proving Marketing ROI: Why You Should Never Set Sales Goals Using a Top-Down Approach
One reason – reverse engineering is a pain.
[Video] Human vs. Robot: Episode 3 – The Perfect Balance Sheet – A Humanized Marketing Messaging Series
In a world of spreadsheets and financial reports, can you make your accounting software marketing message sound less robotic, more exciting, and relatable?
Tips for Marketing Your SaaS Product as a Must-Have
Is your solution just a wish list item?
[Video] Human vs. Robot: Episode 2 – 24/7 Managed IT Services – A Humanized Marketing Messaging Series
In the second episode of our Human vs. Robot humanized marketing message series, we take a look at a marketing message from a Managed IT Services Provider. Who takes this one home? The human or the Robot?
11 Technology Marketing Strategy Examples to Learn from Uber’s Move to Grocery Delivery
Uber has increased its market share by expanding into other spaces. What can we learn from their expansion?
[Video] Human vs. Robot: Episode 1 – The A.I. Machine – A Humanized Marketing Messaging Series
In the first episode of our Human vs. Robot humanized marketing message series, we take a look at a marketing message from an Artificial Intelligence company. Who takes this one home? The human or the robot?
[Infographic] No, Your Customers Won’t Ask for A Faster Horse
Are you discounting your users?
Proving Marketing ROI: Why Should I track Micro and Macro Marketing Metrics?
To prove your Marketing Return on Investment (ROI), it is critical to set the right expectations, marketing goals and objectives from the start.
5 COVID-19 Employer Remote Work Responses That Had Us Rolling Our Eyes
If your employees can work remotely, there is no reason why they shouldn’t be working remotely.
Humanize Your Technology Marketing
Shift your technology marketing focus from “here’s how my solution works" to “why do I need your solution?” Stop asking potential end-users to decode your messages. Humanize your technology marketing.
