About me

Idea to possible

Hey there, I’m Hellen Oti.

I am a Startup Strategist for mission-driven startups with 15+ years of marketing strategy and leadership experience.

But first, I’m just like you.

As the founder of a business I built from scratch, and the CEO of an established company, I’m in the trenches daily, facing the challenges of running a business.

That’s why, as your Startup Strategist, to help, I work with you using my 3X90 business plan.

No matter where you are in your process, you don’t have to do it alone. Feel free to reach out, I’m always happy to help :)

Book a strategy session

Let’s start with a chat

My story

The courage to begin

I grew up with entrepreneurial parents from Ghana who built businesses from the ground up, instilling in me the values of hard work and humility.

My dad began as a poultry farmer and transformed his efforts into a successful plywood manufacturing company, showing me that opportunities come to those who take the first step.

This belief shaped how I see entrepreneurship.

To me, the greatest risk is leaving your ideas untested—dying with your music still inside you.

As your strategic thought partner, I make room for you to share, brainstorm, and identify small, actionable steps to help you launch today.

And if you’ve launched already, congratulations! I’m here to help you keep the momentum going. 

Turning ideas into action

Why Brisque?

I started Brisque in 2020 initially as a strategy consulting company.

With over 15 years of experience in technology marketing, I knew I could help connect business goals to result-driven marketing actions.

But over time, I realized my true passion: helping dreamers, founders, and entrepreneurs-in-the-making take the hardest, yet most important, step—starting, and staying on track.

How I work

1:1 guidance. Clear next steps.

  • Step 1: Define your brand message

  • Step 2: Market positioning

  • Step 3: Launch strategy and planning

  • Step 4: Process development

  • Step 5: Market and online visibility

  • Step 6: Automation and sequencing

  • Step 7: Analytics to action

  • Step 8: Trim the fat and refine

My Background

Making the complex simple.

Let’s simplify your product message and outline a clear roadmap.

    • $75M+ collective revenue impact across startups and SMBs

    • Double-digit growth frameworks to overcome growth plateaus

    • Inbound leads and traffic increase by 7,800% and 650%

    • 35% increase in sustainable revenue using partnership growth strategies

    • 70% year-over-year revenue growth without advertising

    • Reducing CAC with organic marketing strategies

    • Developed a proven messaging method for clarifying brand positioning 
    • Built marketing departments into business growth accelerators
    • Leadership & Mentorship – Coaching marketing teams and founders to build long-term in-house capability.
    • Entrepreneurial experience – Matching business goals to marketing actions based on real-life experience.
    • Brand Strategy & Positioning – Clarifying messaging for complex B2B and technology-driven brands.
  •         
    • Go-to-Market Strategy – Designing launch plans that connect brand, product, and sales enablement.  
  •                       
    • Content & Inbound Marketing – Building organic growth systems using SEO, storytelling, and automation.
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    • Data-Driven Growth – Turning analytics into decisions that reduce CAC and increase MRR.
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    • Industry Analyst Relations – Building and managing relationships with Gartner, Forrester, and other analyst networks to strengthen credibility.
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    • Partner Strategy & Relationship Building – Creating strategic alliances with complementary brands, agencies, and solution providers.
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    • Process & Automation – Creating nurture workflows and marketing systems that sustain engagement.
    • Founder & Startup Strategist – Brisque (2020–Present)
      Consulting for B2B startups and SMBs on brand clarity, positioning, and go-to-market strategy. Helped businesses overcome growth plateaus.
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    • CEO – Printegy (2021–Present)
      Printegy is a full-service design and printing company. I lead and provide direction as the CEO of an established company. Introduced new revenue streams via partnerships and designed a subscription business model to increase sustained revenue by 35%. 
  •  
    • Head of Marketing – Arkieva (2016–2020)
      Arkieva is a global enterprise supply chain software business. Built the marketing department from scratch, led product marketing, and developed a go-to-market strategy for new products and releases. Scaled inbound leads 8X, and helped drive 70% revenue growth year-over-year.
  •  
    • Digital Marketing & Web Analytics Manager – CompuData (2014–2016)
      CompuData is an ERP, CRM, and IT services provider. Built an inbound marketing engine that drove 7,800% lead growth and 650% traffic increase.
  •  
    • Digital Marketing Associate – PARIS Technologies (2012–2014)
      PARIS is a B2B data analytics and Business Intelligence (BI) software company. Increased conversions by 468% and established a go-to-market strategy for a new BI product launch.
  •  
    • Marketing Strategy Consultant – The Communications Group (2011–2012)
      TCG is an association and event marketing firm. Developed campaigns that grew membership by 73% for professional organizations.
  •  
    • Marketing Support – Arcadia University (2011)
      Supported social media marketing and Facebook advertising initiatives to increase enrollment for The College of Global Studies.
My cross-industry experience spans software, IT services, finance, wellness, lifestyle, and real estate sectors.

    • SaaS
    • Supply Chain Software
    • Managed IT Services
    • Software Development
    • Cloud Hosting
    • Finance
    • Education
    • Real Estate
    • Wellness
    • Food & Beverage
    • Nonprofit
    • Lifestyle Brands

I leverage my expertise in these tools and platforms to advise and guide your strategy and execution.

    • Analytics & Insights: Google Analytics, SEMrush, Hotjar, HubSpot Analytics
    • Automation & CRM: HubSpot, Salesforce, Mailchimp, Beehive, ActiveCampaign, Zoho
    • Web & CMS: WordPress, Webflow, Wix, Elementor, HTML, CSS, JavaScript
    • Advertising & SEO Tools: Google Ads, Meta Ads, LinkedIn Ads, Ahrefs, Moz, Ubbersuggest
    • Design & Collaboration: Canva, Figma, Adobe Suite, Trello, Notion

I’ve successfully developed strategies for both enterprise and SMB solutions.

    • Supply Chain Planning
    • ERP and Accounting Systems
    • CRM Solutions
    • Business Intelligence Platforms
  •  
    • Cloud Hosting
  •  
    • Managed IT Services
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    • Data and Analytics Solutions
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    • SaaS Products for SMBs
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    • AI-driven Applications
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    • Website and Digital Platforms

$75M+

revenue impact

35%

recurring revenue

8X

inbound leads

650%

traffic increase

My company has worked with Brisque for several years, which has been a game changer. Hellen is knowledgeable and understands the ever-changing marketing landscape in today’s marketing ecosystem. She helped my team to create a roadmap to growth. Brisque has been our go-to firm ever since.”

Mark A Gilbert, Founder & CEO,
MBS Accounting and Technology Advisory

Services: Strategy development & ongoing marketing guidance

Industry: Technology and business services

You’ve got the vision. Let’s build the plan.