Staying innovative with your marketing activities is the lifeline of your business that can help you stand out. We are extremely grateful for many marketing innovations that have emerged throughout the years to make marketing more accessible and easier.

This Thanksgiving, we put a list of our top marketing innovations that we are grateful for. While we are grateful for marketing innovations, we are thankful the most to have customers and people who share our dream of creating marketing strategies that are relatable, memorable, easy-to-understand, and simply human.

Related: How to Evaluate Creative Marketing Strategies or Ideas

Top Marketing Innovations That We Are Grateful for

1.     Text Message Marketing

Text message marketing has made it easier than ever to connect with customers and prospective customers in a way that millions of people prefer to communicate today!

Fun Fact: 64% of consumers think businesses should contact them via text messages more often.

Source: Text Better

2.     Email Marketing

Email marketing makes it easier to not only reach a group of people with personalized messages, but it also helps create a constant marketing nurturing process to keep your prospects and customers engaged.

Fun Fact: 59% of consumers say marketing emails influence their purchase decisions.

Source: HubSpot

3.     Search Engine Marketing

Search engine marketing can sometimes feel like the wild, wild west since it comes with many different technicalities. With that said, search engine marketing has leveled the playing field; it makes the smallest marketing budget go a long way, provided a quality content marketing strategy backs it.

Fun Fact: 81% of people search online for a product or service.

Source: Global Web Index

4.     Social Media Marketing

Social media marketing is also another marketing innovation that has increased our ability to connect directly with consumers. It presents one of the most significant avenues for humanizing your brand and building emotional connections. We are incredibly grateful for this.

Read also: Creative Ways to Track Branding Campaign Success

Create a powerful brand by making your brand more human. 

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About the Author: Hellen Oti

For the past 10 years, I've been helping businesses build powerful brands and repeatable marketing processes by focusing on connecting better with customers. I started Brisque to help businesses grow organically with humanized marketing. My superpower is seeing the possibilities with your business and helping you discover how to stand out and connect with your core customers. When I’m not at work, you'll find me breaking out a random dance move, hiking, reading, traveling, fictional and non-fictional writing. I am also an experimental chef whose experiments sometimes go terribly wrong. My motto for these experiments: “eat if you dare!”